Techmantu Digital - Data Analyst (Bengaluru, Karnataka, India)

Techmantu Digital, a digital media consultancy, is seeking a Data Analyst to join its Techmantu Labs team, focused on driving data-backed insights for digital marketing and skilling engagements. This role includes managing the data lifecycle, tracking mechanisms, and performance analysis to support key business decisions.

Key Responsibilities:

• Data Management: Extract, cleanse, and analyze data for marketing and skilling contexts, ensuring quality assessments and actionable insights.
• Dashboard Management: Build and maintain dashboards to report on marketing and skilling performance, updating regularly to ensure timely insights.
• Digital Tracking: Implement tracking across assets and platforms, working with developers to ensure data accuracy.
• Web Analytics: Use tools like Google Analytics to analyze web data and recommend optimizations.
• Campaign Experimentation: Design and analyze campaign experiments, providing insights for performance improvement.
• Competitor Analysis: Conduct market research and competitive analysis to guide strategic planning.

Qualifications:

• Education: Postgraduate degree in Business Management, Computer Science, Engineering, Math, Economics, or related fields.
• Experience: 2-5 years in digital media, marketing technology, and data analytics.
• Technical Skills: Proficiency in Excel, Python, Google Analytics, and marketing analytics tools (e.g., WebTrends, Omniture).
• Soft Skills: Strong problem-solving abilities, communication skills, and attention to detail.

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